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Nimble Cares logo with black text on a white background.

Social Media Management • Audit & Strategy • Content Creation • Paid ad creation • UGC

Background

Nimble Cares, a fast-growing D2C brand featured on BBC’s Dragon’s Den, specialises in skin-kind laundry and cleaning products, and needed support realigning its social channels to reflect its new “skin-first” positioning.

Bottles of Nimble Cares plant-based fabric softener, one with a white cap and one with a white safety cap, placed on a wooden surface with rocks and a glass jar of yellow liquid, all against a pastel pink background.
Logo with three squares labeled B, B, C above the words "Dragons' Den" in large black letters.

Solution

We created authentic, seamless content that helped our audience understand and join our conversations on cleanings impact on the skin, creating realistic scenarios they could relate too.

A promotional graphic featuring a stack of folded towels, a wooden scrub brush, and two bottles of laundry detergent labeled 'Nimble Cares.' The background is light green with text praising the products for their gentleness, scent, and skin-friendly
A social media marketing report presentation for Nimble Cares including Facebook, and TikTok analytics, with images of a social media profile, product images of eco-friendly laundry products, and demographic data charts.
A bottle of Nimble Care plant-based fabric softener resting on a white towel.
A dining room with a round wooden table surrounded by eight chairs, six of which have white socks and one has a pink sock with a water droplet on it. A washing machine with black hair on top resembling a wig and a quote "tonight’s round table: who tu
Close-up of a green bottle labeled 'Nimbles Cares,' plant-based, non-bio laundry detergent in the scent 'Baby Blossom,' with the instruction 'step 1' in the top left corner.
Three hands holding different skincare and laundry products against a light background, with text that reads 'skincare doesn’t stop at what you apply, most people are missing a step...'
Shelf with skincare and laundry products, including clear soap dispensers and bottles of Nimble Cares plant-based fabric softener and laundry detergent, with a caption explaining skin pores open when warm.
Two bottles of plant-based laundry products, one with a black cat-shaped mask and the other with a black bat-shaped mask, on a white background.
Close-up of a bottle of Nimble Cares cleaning product with the text "new never smell so good..." overlayed.
A digital graphic with a light green background, featuring the text "hidden 👀 toxins in your home (and how to avoid them!)" with an illustration of eyes replacing the "oo" in "look".
A bottle of Nimble Cares plant-based laundry detergent in front of a vintage TV. Inside the TV, a woman is doing laundry, smiling, in a room with wooden cabinets and a washing machine. The text reads, 'The 1970s called, they want their laundry deterg
A cleaning spray bottle labeled "Nimble Cares Plant Based Multi-Purpose Antibacterial Cleaner" with mint flavor displayed on a wooden surface, accompanied by a half coconut and an ear of corn, with text above stating "your new favourite cleanser for
Two green bottles of Nimble Cares plant-based detergent and fabric softener placed in a wicker basket with beige fabric cloth, with text in the background that asks if you suffer from eczema and reassures you are not alone.
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Work with us
Nimble Cares logo in black text on a white background.
Three boxes of Nimble Cares Spring Blossom laundry detergent sheets with some sheets removed from the packages, on a green background.

“We love Beth's creativity, it really moved the needle in engagement in an otherwise more mundane category.”

CEO- Ying Wang

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